Overview
The Offer Ladder Report shows you what other products people purchase after buying your low-ticket offer.
This helps you understand whether your entry-level product tends to attract one-time buyers or customers who go on to purchase other offers.
It can also reveal which follow-up offers are most popular (and might be worth promoting more).
When to use this report
Use the Offer Ladder Report if you want to:
- Find out how many of your entry-level buyers become repeat customers
- See which products are most commonly purchased after your low-ticket offer
Requirements for using this report
Purchase tags
You’ll need to set up a unique tag for each product you want to track.
- Tags must be applied at the time of purchase. Fetchbase uses the timestamp to determine the order of purchases.
- For best results, use a consistent naming convention for all purchase tags.
Example: [Purchased] Product A, [Purchased] Product B, [Purchased] Product C
How to use this report
- In the left sidebar, go to Reports > Offer Ladder Report.
- Select your Entry Offer Tag. This is the purchase tag that identifies your low-ticket or entry offer.
- (Optional) Enter a Purchase Keyword to narrow the report to tags that march your purchase tag naming convention.
- Set the Purchase Date (default: last 90 days). This filters the data based on when the entry offer was purchased.
- Click Apply Filter.
Columns
Tags Applied After Entry Offer Tag | Products purchased after the entry offer |
Number of Subscribers | Number of subscribers who have purchased the follow-up product |
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