Overview
The List Growth Report shows you how many new subscribers you gained and how many stayed on your list after a summit or bundle event.
This information helps you track the long-term impact of these events on your email list growth. By understanding how many new subscribers remained active versus those who quickly unsubscribed, you can decide whether to participate in similar events in the future.
When to use this report
Use the List Growth Report if you want to:
- Track the long-term value of list-building events like summits and bundles
- See how many new subscribers joined and for how long they stayed active
Requirements for using this report
You’ll need at least one specific tag set up before the summit or bundle begins.
Sign-up Tag A and Sign-up Tag B
- Sign-up Tag A identifies who signed up for Offer A (typically a free offer available to all participants).
- Sign-up Tag B identifies who signed up for Offer B (typically a premium offer available only to those who purchase a paid upgrade)
- Sign-up Tag B is optional but recommended if you contributed multiple offers to the same event.
- Each tag should be unique to the event and offer (e.g.
Purchased — Website Audit Course YBOY 2025)
- Tags must be applied at the time of sign-up. Fetchbase uses the timestamp to track when someone joined your list from the event.
Good to know
Fetchbase deduplicates sign-ups, so subscribers who signed up for both offers are only counted once. If someone signs up for both Offer A and Offer B, only the first sign-up is counted.
How to use this report
- In the left sidebar, go to Reports > List Growth Report.
- Select Sign-Up Tag A.
- (Optional) Select Sign-Up Tag B.
- Set the Reporting Period (default: last 90 days).
- Click Apply Filter.
- (Optional) Use Group Data By to view data by day, week, or month.
Columns
Period Ending | The end date for each reporting period (based on grouping) |
Sign-up Tag A | Number of subscribers who signed up for Offer A |
Sign-up Tag B | Number of subscribers who signed up for Offer B |
All Sign-ups | Total number of unique sign-ups |
New Subscribers | Number of subscribers who weren’t on your list before signing up for Offer A or B |
% New | Percentage of unique sign-ups who were new to your list |
Total New Subscribers | Total number of new subscribers from the event |
Total Active New Subscribers | Total number of new subscribers who are still active |
Total Cancelled New Subscribers | Total number of new subscribers who are no longer active |
New Subscriber Retention Rate | Percentage of new subscribers who are still active |
Notes
- The totals at the bottom of the report are based on the current time when the report was pulled.
- Total Cancelled New Subscribers includes anyone marked by Kit as
cancelled,bounced,blocked, orcold.
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